--- title: "Best practices for a successful gift memberships campaign" description: "How to plan, time and promote a gift membership campaign" url: https://help.steady.page/en/articles/6743389-best-practices-for-a-successful-gift-memberships-campaign collection: "Growing your membership" updated: 2026-11-05 language: en alternates: [de, fr, it] --- # Best practices for a successful gift memberships campaign How to plan, time and promote a gift membership campaign Planning a gift campaign can feel overwhelming, but don't worry: Steady has you covered. With a little preparation, running a successful campaign is easier than you think, and we've done much of the groundwork for you. ![](https://staticfiles.gleap.io/helpcenter/6aaa6158a5f91e2089745e08/20260916100825_2252.png) In this guide you'll find: - Three recommendations for success - Three customisable email templates - A Canva template for a printable gift card, like the one above - Three ready-to-go social media posts ## 1\. Recommendations ### Make all your plans giftable Make sure every membership plan can be bought as a gift. Offering a range of prices and durations helps people find an option that fits their budget and interests. ### Keep it simple Don't feel pressured to create exclusive content just for gift memberships. What you already offer is meaningful enough! Many supporters will be thrilled to share their love for your work with a friend or loved one. ### Spread the word often Consistency is key. People often need several reminders before they act, especially during the holiday rush. Promote your gift memberships several times across emails, social media posts and stories. ## 2\. Email templates > **Tip:** **How to use these templates:** copy the text from a grey box into a new newsletter. Replace everything in {curly brackets}, turn the \[Button\] line into a button that links to your gift plans, and add your gift card if you made one. ## Email 1: Gift membership announcement > **Note:** **Subject:** Gift a {projectname} membership! > > Hello, > > This holiday season, share your love for {projectname} with friends and family. It's as simple as a few clicks! > > A {projectname} membership is a hassle-free, sustainable gift with zero shipping costs. Plus, it supports our work, and we'll be so grateful for that! > > **How do gift memberships work?** > • Buy a gift membership directly on our page: {link to your gift plans} > • The gift membership starts immediately, on the day of purchase. > • The recipient gets an email telling them about their gift from you and how to access it (no price tag shown, don't worry). > • The gift membership does not renew automatically. > > \[Button: Gift a {projectname} membership\] > > Want to make it even more special? Print and personalise the gift card we've attached! > > Need more details? Check out [this FAQ](https://help.steady.page/en/articles/6743242-how-to-buy-a-gift-membership.md) or contact the lovely people at Steady who help us run our membership programme: support@steadyhq.com > > Warm wishes, > {yourname} ## Email 2: Gift membership reminder > **Note:** **Subject:** Looking for gift ideas? Gift {projectname}! > > Hi, > > The holiday season is in full swing, and I wanted to share a simple gift idea in case you need one. If you're looking for something easy and entertaining with very little environmental impact (no wrapping paper or plastic!), why not gift a membership to {projectname}? > > **How do gift memberships work?** > • Buy a gift membership directly on our page: {link to your gift plans} > • The gift membership starts immediately, on the day of purchase. > • The recipient gets an email telling them about their gift from you and how to access it (no price tag shown, don't worry). > • The gift membership does not renew automatically. > > \[Button: Gift a {projectname} membership\] > > For an extra touch, print the gift card attached to this email! > > Find out everything you need to know about gift memberships in [this FAQ](https://help.steady.page/en/articles/6743242-how-to-buy-a-gift-membership.md). > > All the best, > {yourname} ## Email 3: Last-minute reminder Many people buy gifts just before Christmas, so send this one a few days before, or even on Christmas Day. It helps everyone who hasn't found the right gift yet. You can write it in advance and schedule it with **Publish later** in the publishing settings. > **Note:** **Subject:** Last-minute gift idea: a {projectname} membership > > Hello, > > The holidays are here, and if you're scrambling for a thoughtful gift, I've got the perfect solution. > > Give the gift of a {projectname} membership! It's quick, meaningful and doesn't require a trip to the shops. > > **How do gift memberships work?** > • Buy a gift membership directly on our page: {link to your gift plans} > • The gift membership starts immediately, on the day of purchase. > • The recipient gets an email telling them about their gift from you and how to access it (no price tag shown, don't worry). > • The gift membership does not renew automatically. > > \[Button: Gift a {projectname} membership\] > > Add an extra festive touch with our printable gift card! > > Need more info? Check out [this FAQ](https://help.steady.page/en/articles/6743242-how-to-buy-a-gift-membership.md) or contact us at {email}. > > Happy holidays, > {yourname} ## 3\. Gift card template Make your gift memberships even more special with a personalised gift card. We've designed an [easy-to-use Canva template](https://www.canva.com/design/DAGVI5RhngA/VnCr8wnyerNca0PsvO8hUA/view?mode=preview) for you, the one shown at the top of this article. Follow the instructions in Canva and you'll have a professional-looking gift card ready in no time. ## 4\. Social media templates Each post ends with "link in bio", so make sure the link in your bio points to your gift plans. ## Post 1 > **Note:** Share your love of {projectname}: give it as a gift! > > • No dashing to the shops > • No wrapping paper > • No auto-renewal > > Win, win, win. It takes just a few clicks – link in bio. ## Post 2 > **Note:** {projectname} memberships are now available as a gift! > > Small gift: a one-month gift membership for just {price} > Bigger gift: an annual membership for {price} > > Tap the link in bio to buy a gift membership in just a few clicks. ## Post 3 > **Note:** {projectname} gift memberships are perfect for last-minute gifting! > > Inspiring, informative, sustainable, and it won't end up in the bin :) > > Give a {projectname} membership in just a few clicks – link in bio.